Master Your Marketing

You can have the most revolutionary product in the world, but if you’re not marketing it effectively, nobody will know or even care.

Want proof?

Do you think Domino’s Pizza makes the best pizza in the world? I’m sure you know of a local pizza restaurant that runs circles around Domino’s. Yet in most cases, Domino’s wipes the floor with them in terms of profits.

Why? Because their pizza is better? Of course not! It’s because of their marketing campaigns. This Unique Selling Proposition. That is what sets them apart from their competitors. Fresh hot pizza delivered to your door in 30 minutes or less! Others have since jumped on the bandwagon, but Domino’s was first.

Did you know pkv domino qq Founder, Tom Monaghan, first targeted college students when he opened his first restaurant? That brings me to another point worth mentioning: Not everyone is going to want your product.

Even if we think they will, they won’t. Domino’s was smart because they knew who would want their product and who would want it the MOST. Then they targeted that group, initially-almost to the exclusion of everyone else!

The bottom line is, leave out effective marketing and you’ll watch as your bottom line plummets! Your business is sure to fail.

I’ve barely scratched the surface when it comes to marketing, but suffice it to say that most people are doing it wrong. No wonder they struggle and fail!

Do you really want to master your marketing then remember this: “As You Read, So Will You Speak and Write.”

 

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